ONLINE
Bento

Simple email pricing that grows with you

Marketing, automation, and transactional email in one place, with predictable pricing and deliverability built in.

4.9/5 on G2 G2
Trusted by 4,000+ businesses
=$50unique usersper month

3K

3M+

Coming Soon

Bento Free

A simple way to try Bento on a small list with campaigns, templates, and core automations.

$0/forever

Coming soon for solo operators and very small lists.

  • Up to 250 contacts
  • 1 seat
  • 100 emails/day
  • 1,000+ templates
  • Core automations
  • Custom domains on paid plans

Bento Starter

Predictable pricing for teams getting serious about email.

$30/mo

Flat pricing up to 3,000 users.

  • Tanuki AI
  • Up to 3,000 users
  • Unlimited emails
  • Up to 3 team members
  • Custom domains
  • Bento Broadcasts
  • Bento Flows
  • Bento Chat
  • Bento Forms
  • Bento Popups
  • Bento Spam API
  • Bento Attribution
  • Bento Analytics
Recommended

Bento Growth

Per-user pricing for teams scaling their audience.

Everything in Starter, plus:

$50/mo

$0.01 per user/month.

  • Tanuki AI
  • Unlimited users
  • Unlimited emails
  • Up to 20 team members
  • Advanced deliverability analytics
  • Bento Agents

Bento Enterprise

Compliance, volume, and white-glove support.

Everything in Growth, plus:

Custom

Custom pricing for advanced needs.

  • Tanuki AI
  • SOC 2 Type II compliant
  • Dedicated IP address
  • Deliverability consulting
  • Custom SLAs
  • Onboarding & training
SOC-2
SOC-2 Type II CompliantINCLUDED

We're SOC 2 Type II compliant and can provide our report on request.

Migration pricing support

Migrating a large user base? Ask about a custom transition plan.

If you are moving from another platform with a large list, our team can put together a migration package around your volume, onboarding needs, and current setup.

Share your provider, current monthly invoice, and user count. We'll review it and send a tailored quote quickly.

Built for teams moving 50,000+ users and needing hands-on migration support.
30-day free trial on paid plansCancel anytimeNo contractsMigration guidance included
CapterraSoftware AdviceGetAppSoftwareAdvice Frontrunners

See how Bento compares

Compare pricing clarity, sending limits, support, and all-in-one email workflows.

Swipe left or right to compare platforms.

Bento feature and pricing comparison against major email platforms.
Feature
BentoBento
KlaviyoKlaviyo
MailchimpMailchimp
ActiveCampaignActiveCampaign
KitKit
Estimated price at 5,000 users$50/moVaries by tierVaries by tierVaries by tierVaries by tier
Price for 50,000 users$500/mo$790/mo$350/mo$1,169/mo$519/mo
Unlimited emailsIncludedNot includedNot includedNot includedIncluded
Unlimited automationsIncludedIncludedNot includedNot includedIncluded
Team seats3 on Starter, 20 on GrowthVaries by planVaries by planVaries by planVaries by plan
Transactional emailIncludedAdd-onAdd-onAdd-onNot included
Built-in chat and formsIncludedVariesVariesVariesVaries
Migration helpIncludedVariesVariesVariesVaries
Competitor pricing shown is public list pricing as of November 30th, 2025 and may change. Bento pricing shown here reflects our published plans.See full comparisons →
All included in your plan

Everything you need to send better email

Email marketing, automations, transactional sending, analytics, and deliverability tools in one place. Click to explore.

Broadcasts
Visual Email Editor
Plain Text Editor
Code Mode
RSS to Email
1000s of Templates
A/B Testing
Subject Line Testing
Send Time Optimization
Visual Workflows
Behavioral Triggers
Drip Campaigns
Sequences
Conditional Logic
Win-back Campaigns
Birthday & Anniversary Emails
Lifecycle Campaigns
Real-time Reporting
Attribution Tracking
Revenue Attribution
Heat Map Analytics
Cohort Analysis
Custom Report Builder
Engagement Scoring

Pricing that stays readable

Flat pricing up to 3,000 users, then simple per-user pricing as you grow. No hidden send caps on paid plans.

Marketing and transactional in one place

Broadcasts, automations, and transactional sends live in the same app, so your team is not juggling multiple tools.

Low-risk way to get started

30-day trial on paid plans, cancel anytime, and a money-back guarantee if it is not the right fit.

Real humans when you need help

Get fast support, migration guidance, and direct access to people who know deliverability.

Pricing questions, answered

Can't find what you're looking for? Contact support

Yes. Starter and Growth both start with a free 30-day trial. Bento Free is also coming soon for very small lists if you want a lighter way to get started.

Bento Starter is $30/month flat for up to 3,000 users. Bento Growth scales at $0.01 per user per month as your audience grows. Both include the same core Bento product, including unlimited emails, automations, custom domains, and Bento Chat.

Bento Growth is $0.01 per user per month, with a $30/month minimum. 10,000 users = $100/month. 50,000 users = $500/month. The math stays simple as your list grows.

Yes. Head to billing and cancel in one click. No retention calls, no questions asked.