®
Time-based Triggers
Start flows based on dates, inactivity, or recurring schedules.
Core capability
Marketing Automation
Automations that are easy to build and hard to outgrow.
Drag, drop, done. Build email and SMS sequences visually. Test them before they go live. Improve them without starting over.
Bento Email Platform
Welcome Series AutomationDraft
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The email platform teams keep recommending.
See why growing teams pick Bento for automation, deliverability, and support.
Trusted by 0+ businesses
4.9/5 on G2
5/5 on CapterraWorkflow Builder
Visual FirstSee the whole flow at a glance.
Drag triggers, emails, delays, and branches onto a canvas. What you see is what runs.
Event Triggers
Start flows from behavior like signup, purchase, or inactivity.
Actions
Send emails, update records, and route tasks automatically.
Delays
Add wait times between steps. Hours, days, or specific dates.
Conditional Paths
Send people down different paths based on what they did.
Orchestration
Included FreeEmail, SMS, and WhatsApp. One flow.
Send an email, follow up with a text, reach out on WhatsApp. All from the same automation. No separate tools.
Send targeted emails with full context about each person.
SMS
Add urgent nudges and confirmations at exactly the right step.
Reach international audiences in their preferred channel.
Experimentation
Continuous ImprovementTest it. Keep what works.
Split your audience down two paths. See which converts better. Keep the winner. No rebuilding required.
A/B Branches
Run variants simultaneously and keep winning logic active.
Outcome Tracking
Compare opens, clicks, and conversions between each path.
Timeline Preview
See exactly when each step fires before going live.
Capabilities
More automation capabilities
The small stuff that makes your automations smarter over time.
Audience Goals
Exit contacts from flows when they convert or meet conditions.
Template Reuse
Share email content across flows without duplicating work.
Flow Analytics
See drop-off, conversion, and timing metrics per step.
Webhook Actions
Push data to external tools at any point in a flow.
Timezone Sending
Deliver messages at the right local time for each contact.
Ecosystem
Trigger flows from any tool
Bring Bento into your existing stack without rebuilding your workflow.
Shopify
Purchase triggers
Stripe
Payment events
Zapier
Thousands of app triggers
WordPress
Form submissions
Webflow
Site events
Per-user pricing
Advanced automation without the premium price tag
Visual workflows, email + SMS + WhatsApp, and A/B testing are all included. No upgrade tiers, no features locked behind paywalls.
Visual workflow builder
Multi-channel steps
A/B split testing
Webhook actions
Unlimited
Email validation
Unlimited
Team seats
Included
Deliverability tools
Where other plans stack fees
Advanced automation +$29 Included
Priority support +$39 Included
Deliverability tools +$49 Included
Email validation +$19 Included
Batched sending +$15 Included
Custom domains +$10 Included
Typical add-on spend
+$29
Bento delta
Save $161+
Who it's for
Built for teams like yours
Choose the entry point that matches your team, then expand into the rest of Bento from the same operating model.
Featured use case
SaaS
Onboarding, feature adoption, and churn prevention flows.
Explore workflow
Use case
Ecommerce
Cart abandonment, post-purchase, and win-back sequences.
Explore workflow
Use case
Digital Products
Course enrollment, upsell, and engagement campaigns.
Explore workflow
Use case
Local Services
Follow-up sequences and referral automation.
Explore workflow
Competitive proof
See how Bento compares
Make the switch case obvious: Bento ships the pieces teams usually pay extra for somewhere else.
Bento vs ActiveCampaign
Cleaner UI, better deliverability, and simpler pricing.
ActiveCampaignWhat teams switch forBento
Visual-first builder
Built-in deliverability
Per-user pricing
Full comparison
Bento vs Customer.io
Visual builder with multi-channel steps and built-in testing.
Customer.ioWhat teams switch forBento
No-code visual builder
All features included
Free email validation
Full comparison
Bento vs HubSpot
More affordable automation without enterprise complexity.
HubSpotWhat teams switch forBento
Transparent pricing
No per-seat fees
SMS and WhatsApp included
Full comparison
White-glove migration
Bring your automations over in days, not months
Rebuild your key automations fast with the visual builder. Most teams have their flows running in a few days.
<1 day
Typical switch window
1:1
Migration support
Zero
Forced add-ons
Current ESP
Migration coverage
Bring your whole sending setup with you.
Contact data
Flow logic
Trigger rules
Email templates
Customer story
Aaron Francis
Founder, Screencasting.com
Watch story
Trusted by operators
"Bento is the email provider that I personally use on all my projects. The vibes are right."
Aaron Francis
Founder, Screencasting.com
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Build your first automation in 10 minutes.
Free trial. Every feature included from day one.
FAQ
Frequently Asked Questions
Answers to the implementation, pricing, and switching questions teams usually ask before moving their sending stack.
Yes. The visual builder is designed for marketers. It handles complex flows when you need them, but you never have to write code.